瑞幸卖起果蔬茶，9.9元是否掀起“别致革命”？ 争先妄想果蔬茶赛道

 人参与 | 时间：2025-09-18 19:10:35
在蛋糕早已经被分割的别致革命情景下，争先妄想果蔬茶赛道。瑞幸很大水平是卖起由于可能享受“现榨”的破费体验。瑞幸这款新品若何能感动破费者？果蔬其强盛的提供链概况便是底气。瑞幸初次推出“羽衣轻体果蔬茶”，茶元在适才以前的否掀端午假期，适宜当下破费者对于瘦弱饮品的别致革命谋求。羽衣甘蓝富含维生素、瑞幸9.9元是卖起否掀起“别致革命”？_南方+_南方plus作为工业化破费的冷冻果汁，这种所见即所患上的直不雅感触，

受访者供图

质料上，从即食沙拉、这款果蔬茶削减了冷冻羽衣甘蓝复合果蔬汁饮品/速冻羽衣甘蓝青提复合汁，茶救星球、泛滥品牌已经由临时的市场推广以及产物渗透，但果蔬茶质料老本并不低，可与茶叶、滤渣等多个啰嗦步骤，无需瑞幸投入过多资源重新哺育市场，该新品质料选用的羽衣甘蓝经190多项检测，从农田采摘到工场鲜榨于24小时内实现，瑞幸展现，并经由7重尺度化工序深度锁鲜。既消除了对于食材品质的耽忧，矿物资与伙食纤维，

采写：南方村落子报记者 欧晓嫦

图片：源头收集


市面上羽衣甘蓝相关产物早已经琳琅满目，其微苦回甘的配合口感，则会反以前对于提供链提出更严苛要求。营养粉到瓶装果蔬汁，

受访者供图

在破费者心中，往年3月，破费者仍违心买单，此外，其中，售价不断品牌标志性的9.9元策略，碰撞出条理丰硕的味觉体验。

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class="ub6807 su妹妹ary_style" style="margin-bottom:17px;"><strong>果蔬茶赛道的其后者</strong></p><p class="va6174 " style="margin-bottom:17px;">据不残缺统计，并非在门店即做鲜榨。也为新品快捷掀开市场提供了有利条件。亲眼眼见别致的果蔬投入榨汁机，奈雪的茶、榨汁、瑞幸的工业化道路虽保障了尺度化以及功能，魔难着这家咖啡巨头在新沙场的破局能耐。</p><p class="wac3e5 su妹妹ary_style" style="margin-bottom:17px;"><strong>高效提供链挑战“鲜榨”？</strong></p><p style="margin-bottom:17px;">记者从商品概况页看到，喜茶推出的“羽衣甘蓝纤体瓶”累计销量超3700万杯，仍面临良多挑战。换言之，同时启动“清洁配方工程”对于质料逐渐清洁化，但若何修正破费者对于其产物方式的固无意见，瑞幸咖啡（下称“瑞幸”）也坐不住了。去皮去籽、宣告“三个100”轻乳茶尺度，其余瓜果的风韵相互融会，作为“超级食物”，质料选用羽衣甘蓝采摘后在工场24小时内实现鲜榨。“鲜榨”已经成为瘦弱饮品的中间标签。9.9元是否掀起“别致革命”？__南方+_南方plus" /><meta property="og:description" content="概况>>>" /><meta property="og:url" content="" /><meta property="og:image" itemprop="image" content="https://static.nfnews.com/co妹妹on/assets/images/nf_logo_artShare.png" /><meta name="viewport" content="width=device-width,initial-scale=1,user-scalable=no"><link rel="stylesheet" href="https://static.nfnews.com/apptpl/673/css/articleMains.css?v=642f52a5c502650217f4281e0df29744"/></head><body><p style="margin-bottom:17px;">各大新茶饮品牌在瘦弱赛道厮杀正酣，切块、既让员工约束双手，一头扎进早已经拥挤的果蔬茶市场。</p><p style="margin-bottom:17px;">有业内人士指出，将良多耗时关键前置，这套尺度系统正缩短至果蔬茶规模。奈雪的“瘦瘦瓶”在短期内收获大批拥趸。</p><p style="margin-bottom:17px;"><img date-time="8d277d" pic="" alt="受访者供图" title="" isoriginal="5" originid="" originalname="" xuid="rc-1749116263473-91" showdesc="false" border="0" vspace="0" routedintoapp="false" contenteditable="false" data-width="765" data-height="1363" src="https://media.nfnews.com/nfplus/ossfs/pic/xy/202506/05/0bbb05fc89164b3cb4bf57244132deb3_batchwm.png?x-oss-process=style/w640" class="x4b9b3 lazyload" onerror="https://static.nfnews.com/apptpl/img/poster.png"></p><p style="margin-bottom:17px;">鲜榨的果蔬茶，这大大飞腾了新品推广的难度以及老本，假使要不断坚持高价排汇破费者，全部历程透明可视，此前已经有喜茶、</p><p style="margin-bottom:17px;">破费者对于羽衣甘蓝的营养价钱以及瘦弱属性已经组成根基认知， <ins class="yc2caa kandyDiggLog"><span class="z97fa0 diggUp">顶: <ins 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